Understanding of media audiences

A well-chosen and helpful reading list alongside the course could be applied to the individual case studies, which ranged from news over TV shows to mobile applications.

media audience theory

I am very happy we were provided the tools and setting to learning to use one-on-one interviewing as a method for qualitative research. I think learning about the different media audiences and beginning to understand them gave me a better world view and insight into how media is received by people.

Media audience wikipedia

And this time was well spent because the literature was really interesting, with eye-opening concepts and perspectives which you wanted to become deeper involved with. I developed my research particularly around Lord of the Rings fan communities and found, armed with a theoretical and methodological framework, an intensely passionate and tumultuous form of audience participation, which moves away from the paradigm of passive viewers and turns the fan into an active, engaged producer. There is a negotiated reading, where the receiver accepts some of the intended message, and rejects other parts of it. It is a must read for our students and lecturers in the Journalism and Media Studies Department. My experience of the course made this last point very clear. Freja Larsson Swedish female postgraduate student During this course, I got to discover the interdisciplinary field of media audiences through theoretical concepts which provide a different understanding of not only audiences, but people in general. The lectures were interactive and the class was truly international which helped me hear different ideas and perspectives from my classmates who represent more than 10 nationalities.

They encouraged me to broaden my ideas and perspectives by sharing their ideas with different cultural and individual backgrounds.

The course is as challenging as it is rewarding, which gives you full license to really immerse yourself into the realm of media audiences.

primary audience media

I have learnt that it is not possible to study media without considering its audiences, at least if you strive for a full understanding of media's influence on society. Publics, such as those at agora and fora, were generally constrained in time, space and culture.

It is a must read for our students and lecturers in the Journalism and Media Studies Department.

Understanding of media audiences

Especially, it was interesting to study recent cases of media audiences by going through such as reality TV and TV dramas so that I can easily understand and be engaged with it. In short, you do not want to miss this class. In that sense, understanding audiences plays an important role. The lectures were interactive and the class was truly international which helped me hear different ideas and perspectives from my classmates who represent more than 10 nationalities. The cultural theory studies have been shifting for some time now, assuming less about audiences and actually focusing on understanding their relationship to media and their vital role within the equation. While the audience still has some use as a concept, particularly as we define the demographics of our audience more tightly, a new concept has come to the fore in communication research. This practical training proved highly useful for later projects, like the thesis. It was such a great learning process! There is the dominant reading, where the message intended is the message received. The readings prove captivating and well managed throughout the schedule, providing the core knowledge necessary for your research. Miss Ruth Kenyon. In countries like Ethiopia where the primary focus is on media access and coverage, the concepts of identity, participation and engagement are usually overlooked. There are other books which do this better, e. Furthermore, what identities they did have were classified by externally generated markers such as demographics, like age, gender and perhaps most importantly in capitalist media markets , economic profile. We look at media audiences across various spaces, such as cross media content, hybrid genres, global and local audiences, and across various identity positions as viewers, readers, listeners, producers, participants, activists.

Not very helpful for UK students. The mantra on this course is 'assume less, investigate more.

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Media Audiences